Colorful Stuffed Animals for Kids

Our Top Picks

1Eco-Friendly Sea Turtle Stuffed Animal
Eco-Friendly Sea Turtle Stuffed Animal

Perfect for nature-loving kids who ask endless questions about ocean life. The Wild Republic Sea Turtle becomes a gateway to conversations about marine habitats, conservation, and compassion for wildl

2Explore with the Giant Sea Turtle
Explore with the Giant Sea Turtle

A showstopper gift that grows with your child from age 3 through adulthood. Nearly three feet long, it invites dramatic storytelling and imaginative adventures while sparking genuine curiosity about s

3Discover Joy with Piglet Stuffed Animal
Discover Joy with Piglet Stuffed Animal

The classic choice for your tiniest learners and newest babies. Piglet offers the comfort and security newborns crave while supporting their earliest social-emotional development through gentle, senso

4Eco-Friendly Penguin Pal for Learning
Eco-Friendly Penguin Pal for Learning

An eco-conscious choice that teaches children to care about the planet from their earliest years. Wild Republic's EcoKins Penguin Chick combines environmental awareness with creative play—perfect for

5Fun with the Giant Boa Constrictor
Fun with the Giant Boa Constrictor

A thrilling, conversation-starting gift that captures imaginations with its impressive 14-foot length. Your child will build entire narratives around this gentle giant while naturally absorbing facts

Stuffed animals aren't just cuddly companions—they're some of the most powerful tools in a child's learning toolkit. Whether it's a soft penguin that sparks questions about polar habitats, a gentle horse that becomes a beloved confidant, or a giant sea turtle that opens conversations about ocean conservation, these plush friends do something remarkable: they make learning feel like play.

The right stuffed animal can be a child's first friend during scary doctor visits, a creative partner in imaginative adventures, and a gentle way to explore big emotions. For grandparents especially, there's something deeply rewarding about giving a toy that your grandchild will actually treasure—one they'll carry with them, sleep with, and return to again and again. It's not just about the moment of unwrapping; it's about all the quiet moments afterward when your grandchild is learning, growing, and creating with their new companion by their side.

Our collection brings together thoughtfully chosen stuffed animals in every shape, size, and personality—each one selected because it truly matters to childhood development.

Age Recommendations

For Newborns and Babies (0-12 months): Your newest arrivals need small, soft, lightweight plush companions. Look for options like Piglet that are designed specifically for tiny hands and provide sensory comfort. These early companions support emotional security and gentle exploration during critical bonding moments.

For Toddlers (1-3 years): This is when stuffed animals truly become best friends! Your toddler is ready for slightly larger plush toys that invite cuddling, carrying around, and early imaginative play. They're developing emotional awareness and will use these companions to explore feelings safely and practice nurturing behaviors.

For Preschoolers and Early Elementary (3-6 years): Now the real adventures begin! Your child is ready for bigger, more detailed stuffed animals—think giant sea turtles and zebras—that spark elaborate storytelling and imaginative worlds. These toys become characters in epic narratives and learning opportunities about animals and nature. Size becomes fun rather than overwhelming.

For Older Children (7+): Some children outgrow stuffed animals, while others maintain beloved collections. Larger, more realistic plush toys (like the Giant Boa Constrictor) appeal to kids who love animals and nature, fueling curiosity about wildlife and conservation. Even collectors and young teens appreciate quality plush companions as nostalgic keepsakes.

Our Recommended Products

#1

Discover Joy with Piglet Stuffed Animal

Our Rating:
Ages: 0-5 years

KIDS PREFERRED Baby Classic Winnie the Pooh and Friends Stuffed Animal, Piglet, 9 inch is the perfect blend of comfort and nostalgia! This delightful plush not only serves as a beloved cuddle companion for little ones but also fosters social-emotional learning by offering a source of comfort during new experiences. As we snuggle with Piglet, our children reap the benefits of imaginative play, engaging storytelling, and sensory development through its soft texture. Parents and educators alike will appreciate how this huggable friend can be a soothing presence that encourages caring relationships and makes each road trip or bedtime a little brighter.

Develops: social-emotional learning imaginative play storytelling sensory development comfort-seeking
Why We Love It

Discover Joy with Piglet Stuffed Animal is a delightful 9-inch plush that provides cuddly comfort for little ones navigating new experiences, making transitions smoother and snuggles sweeter.

#2

Eco-Friendly Sea Turtle Stuffed Animal

Our Rating:
Ages: 3+ years

Wild Republic Sea Turtle is more than just a cuddly companion—it's an engaging educational tool for curious minds! This whimsical plush toy not only delights kids with its soft, huggable design but also ignites a passion for ocean conservation. As parents and educators, we can appreciate the valuable lessons it imparts about marine life and the importance of protecting our planet. Plus, with eco-friendly fill made from recycled water bottles, we feel good about promoting sustainability from a young age.

Why We Love It

Eco-Friendly Sea Turtle Stuffed Animal, with its soft, huggable design, transforms snuggles into heartfelt lessons about ocean conservation and sustainability from an early age.

#3

Melissa & Doug's Majestic Zebra Companion

Our Rating:
Ages: 3+ years

The Melissa & Doug Giant Striped Zebra is not just a lifelike stuffed animal; it's a gateway to imaginative play and learning for kids and adults alike! Standing nearly three feet tall, this plush zebra offers opportunities for storytelling, understanding animal biology, and developing social skills through creative interaction. With its realistic design, children can explore the wonders of wildlife while fostering empathy and nurturing in a screen-free environment.

Why We Love It

Melissa & Doug's Majestic Zebra Companion stands nearly three feet tall, making it a larger-than-life friend that inspires imaginative adventures and meaningful interactions without screens.

#4

Huggable Learning with Cozys Horse

Our Rating:
Ages: 1+ years

The GUND Cozys Collection Horse Stuffed Animal is a delightful companion for little ones aged 1 and up. This plush toy encourages imaginative play, nurturing social skills, and emotional development as kids engage in creative storytelling and role-playing. With its soft, tactile texture, the horse also aids in sensory exploration, making it an ideal choice for fostering early learning and a love for animals.

Why We Love It

Huggable Learning with Cozys Horse is a soft, tactile companion that sparks imaginative storytelling while nurturing social skills and emotional connection—perfect for little ones' growth.

#5

Melissa & Doug Giant Horse Fun

Our Rating:
Ages: 3+ years

The Melissa & Doug Giant Horse - Lifelike Stuffed Animal is an extraordinary addition to imaginative play for children and families alike. Standing nearly 3 feet tall, this beautifully crafted plush horse encourages storytelling, role-playing, and emotional growth, fostering creativity and social skills in children aged 3 and up. With its realistic design, it inspires kids to explore the world of horses, making learning about animals and responsibility engaging and fun!

Why We Love It

Melissa & Doug Giant Horse stands nearly 3 feet tall, turning every play session into a grand adventure that sparks creativity and teaches kids about care and responsibility.

#6

Huggable Penguin Playground Partner

Our Rating:
Ages: 3+ years

The Melissa & Doug Giant Penguin is a lifelike stuffed animal that brings the joy of imaginative play to kids aged 3 and up. This nearly 2-foot tall penguin not only serves as a cuddly companion but also stimulates creativity and storytelling, encouraging children to explore the wonders of the animal kingdom. Crafted with durable materials, it is perfect for hands-on, screen-free play that promotes emotional development and social interaction skills.

Why We Love It

Huggable Penguin Playground Partner is a nearly 2-foot tall stuffed animal that inspires endless adventures, turning every playtime into a thrilling exploration of the animal kingdom.

#7

Explore with the Giant Sea Turtle

Our Rating:
Ages: 3 to 103 years

The Melissa & Doug Giant Sea Turtle is a lifelike stuffed animal that's nearly three feet long, making it an enchanting addition to any child’s playroom. This beautifully designed plush turtle encourages imaginative play, helping kids learn about marine life, develop empathy towards animals, and enhance social skills during interactive storytelling or role-playing. With its soft polyester fabric and realistic details, it's a wonderful gift for animal lovers of all ages, fostering hands-on, screen-free engagement that delights both children and adults alike.

Why We Love It

Explore with the Giant Sea Turtle is a nearly three-foot-long plush friend that invites kids to dive into imaginative play while learning about marine life and caring for animals.

#8

Eco-Friendly Penguin Pal for Learning

Our Rating:
Ages: 0-3 years

The Wild Republic EcoKins Penguin Chick Stuffed Animal is not just an adorable plush toy; it’s a fantastic educational companion for kids! Handcrafted from 16 recycled plastic water bottles, this cuddly penguin introduces children to the importance of environmental conservation and animal preservation, fostering a sense of responsibility towards our planet. With its baby-safe features and soft materials, parents can rest easy knowing this toy is both fun and safe for little ones.

Develops: environmental awareness empathy imaginative play creative thinking fine motor skills animal knowledge
Why We Love It

Eco-Friendly Penguin Pal for Learning is handcrafted from recycled plastic, making it a snuggly sidekick that teaches kids about caring for our planet while they play.

#9

Rescue Dog Staffordshire Companion Adventure

Our Rating:
Ages: 3+ years

Wild Republic Rescue Dog, Staffordshire Bull Terrier, is more than just a stuffed animal—it's an engaging educational tool that sparks curiosity about dog breeds and animal welfare! This plush toy, made from recycled water bottles, teaches kids the importance of sustainability while they cuddle their new furry friend. When your little ones press the activation spot, they’ll delight in the realistic bark, all while learning about responsibility and compassion for rescue animals. Ideal for gifts or themed parties, this soft and cuddly companion is perfect for nurturing empathy and expanding their knowledge of the animal kingdom!

Why We Love It

Rescue Dog Staffordshire Companion Adventure features realistic barks that engage kids while teaching them about compassion for rescue animals, making learning about empathy so much fun!

#10

Melissa & Doug Tiger Adventure Awaits

Our Rating:
Ages: 3+ years

The Melissa & Doug Giant Siberian White Tiger is not just a lifelike stuffed animal; it's a thrilling invitation to adventure and hands-on learning for kids aged 3 to 103! With its dramatic markings and impressive size, this plush companion fosters imaginative play and storytelling while helping children develop empathy and an appreciation for wildlife. Perfect for screen-free activities, our tiger encourages curiosity about the natural world, promoting a love for animals and the environment.

Develops: imaginative play empathy storytelling wildlife appreciation curiosity environmental awareness
Why We Love It

Melissa & Doug Tiger Adventure Awaits is a lifelike stuffed animal that inspires exciting adventures while nurturing a compassionate bond with wildlife and nature.

#11

Fun with the Giant Boa Constrictor

Our Rating:
Ages: 3 to 103 years

The Melissa & Doug Giant Boa Constrictor is an impressive lifelike stuffed animal perfect for immersive play and learning. Over 14 feet long, this giant snake encourages hands-on exploration of animal biology, habitat awareness, and creative storytelling—all while promoting physical activity and social skills through cooperative play. This delightful addition to any toy collection is a fantastic way to inspire curiosity about the natural world and foster a love for science, making it an engaging choice for kids and parents alike!

Develops: animal biology imagination social skills physical activity habitat awareness
Why We Love It

Fun with the Giant Boa Constrictor is an impressive 14-foot-long stuffed snake that transforms playtime into an exciting exploration of nature and teamwork.

#12

Collectible Disney Donald Duck Plush Fun

Our Rating:
Ages: 5+ years

Disney100 Years of Wonder Walt Disney Presents 'Crazy Over Daisy' Donald Duck Collectible Plush Stuffed Animal brings cherished animated moments to life! This delightful plush not only serves as a collector's treasure, but also sparks imaginative play that fosters creativity and storytelling in our kids. With its engaging mechanized display box, children aged 5 and up can explore cause and effect while marveling at the charming vintage design. It's a perfect way to introduce young ones to the rich history of animation and Disney characters, making learning fun and memorable!

Why We Love It

Collectible Disney Donald Duck Plush Fun features an engaging mechanized display box that transforms playtime into a creative storytelling adventure while introducing kids to animation history.

#13

EcoKins Raccoon: Cuddle and Learn!

Our Rating:
Ages: 0-3 years

EcoKins Raccoon Stuffed Animal is not just an adorable cuddle buddy; it’s a fantastic tool for teaching our kids about conservation! Handcrafted from 16 recycled plastic water bottles, this plush toy ignites curiosity about sustainability and the environment while offering soft, safe companionship for our little ones. Imagine the conversations we can spark about animal preservation as they snuggle with their new raccoon friend! Plus, with safety features like embroidered eyes, we can feel confident that toddlers can play and learn safely.

Develops: empathy environmental awareness fine motor skills imaginative play conversation starters
Why We Love It

EcoKins Raccoon features 16 recycled plastic water bottles, sparking meaningful discussions about conservation while providing a cuddly companion for imaginative play.

#14

Fun with Melissa & Doug Vet Center

Our Rating:
Ages: 3-6 years

Melissa & Doug Animal Care Veterinarian and Groomer Wooden Activity Center for Plush Stuffed Pets unleashes the imaginative play of little animal lovers! This multi-functional activity center not only sparks creativity but also fosters empathy and responsibility as children engage in pretend play with their plush pets. The veterinary area encourages curiosity about health and science, while the grooming side cultivates fine motor skills and dexterity. Perfect for hands-on, screen-free play, this delightful center is a wonderful gift for kids ages 3 to 6, nurturing a love for animals and caring skills in a fun, interactive way!

Why We Love It

Fun with Melissa & Doug Vet Center features a multi-functional design that inspires kids to nurture their plush pets, encouraging both caring skills and creativity in play.

#15

Cuddly Dino Adventures Await!

Our Rating:
Ages: All ages

The Aurora® Ferocious Dinos & Dragons Spinosaurus Stuffed Animal is a delightful companion for young explorers! This plush dinosaur not only provides comfort and cuddles but also sparks imaginative play, helping kids develop storytelling skills and creativity. Its vibrant colors and intricate details encourage curiosity about the prehistoric world, making it a fun and educational addition to any child's toy collection.

Why We Love It

Cuddly Dino Adventures Await! features a vibrant and detailed Spinosaurus stuffed animal that transforms everyday play into a dino-sized storytelling adventure, nurturing creativity and curiosity.

#16

Lovable Llama Learning Companion

Our Rating:
Ages: All ages

The Aurora® Adorable Flopsie™ Llama Stuffed Animal is a snuggly friend designed to inspire imaginative play for children of all ages. Its soft, cuddly exterior encourages emotional development and social skills, as kids engage in nurturing play scenarios or storytelling. Plus, the weighted bean pellets lend stability, making it an easy-to-handle companion that fosters both creativity and connection.

Why We Love It

Lovable Llama Learning Companion features a soft, cuddly exterior that inspires imaginative play and helps kids develop important nurturing skills while snuggling up to their new best friend.

#17

Cuddly Learning with Cozys Pig Plush

Our Rating:
Ages: 1+ years

The GUND Cozys Collection Pig Plush is an adorable companion for children aged 1 and up. This soft, huggable stuffed animal encourages social-emotional learning through comforting play, while its soft texture helps develop sensory skills. With its whimsical design, this pig not only engages kids in creative storytelling but also fosters companionship and imaginative exploration.

Develops: social-emotional learning imaginative play sensory skills companionship creative storytelling
Why We Love It

Cuddly Learning with Cozys Pig Plush is a soft, huggable companion that nurtures emotional connection while sparking endless imaginative adventures for little ones.

#18

Cuddle Up with the Little Brown Bat!

Our Rating:
Ages: 3+ years

Wild Republic Ck-Mini Little Brown Bat 8" Plush brings the magic of nocturnal wonders right into your home! This charming stuffed animal not only makes for a cuddly companion but also introduces children to the fascinating world of bats and their ecological importance. As they snuggle and play, kids can develop their imaginative skills while learning about different habitats and animal behaviors. Perfect for sparking curiosity and encouraging exploration, this plush bat is sure to become a beloved part of any family’s storytime adventures!

Why We Love It

Cuddle Up with the Little Brown Bat! is an 8" plush that makes learning about nocturnal creatures feel cozy and magical, turning cuddle time into a wild adventure!

#19

Adventurous Learning with Meerkat Plush

Our Rating:
Ages: 3+ years

Wild Republic Meerkat Plush is a delightful companion that sparks imagination and creativity in children. This adorable 7-inch stuffed animal is not just soft and cuddly; it also encourages narrative play, where kids can invent stories and scenarios, enhancing their communication and social skills. Perfect for sharing experiences at the playground or during quiet reading time, the Meerkat plush promotes emotional connection and comfort. As parents, we appreciate how it's easy to clean, making it a practical gift for any young animal lover or curious explorer.

Develops: narrative play creativity communication social skills emotional connection imaginative thinking
Why We Love It

Adventurous Learning with Meerkat Plush is a soft and cuddly companion that inspires storytelling, making it a delightful way for kids to build communication skills while snuggling.

#20

Squirrel Monkey Plush: Cuddle and Learn!

Our Rating:
Ages: 3+ years

Wild Republic Squirrel Monkey Plush is not just a cuddly companion; it's a delightful way to spark curiosity about wildlife and nature! Measuring 8 inches, this adorable stuffed animal is perfect for little hands to hold and take on adventures. As they snuggle with their new furry friend, kids enhance their empathy and nurturing skills, while also unlocking imaginative play scenarios based on the amazing biodiversity of the animal kingdom. Plus, its washable, high-quality design ensures that playtime is always fun and worry-free for parents!

Develops: empathy nurturing skills imaginative play wildlife awareness fine motor skills
Why We Love It

Squirrel Monkey Plush is an 8-inch cuddly companion that inspires imagination and empathy while making learning about wildlife as snuggly as possible.

#21

Cuddle Up with Learning Adventure

Our Rating:
Ages: 3+ years

The Wild Republic Octopus Plush brings the wonders of the ocean right into your child's arms. This delightful 12-inch stuffed animal inspires imaginative play while teaching kids about marine life, encouraging curiosity about biology and ecosystems. Its soft texture and charming design promote sensory development and emotional comfort, making it a perfect companion for both storytelling and snuggling.

Develops: imaginative play sensory development curiosity emotional comfort understanding ecosystems
Why We Love It

Cuddle Up with Learning Adventure features a charming 12-inch octopus plush that brings the wonders of the ocean right into your child's arms. Its soft texture invites endless snuggles while inspiring curiosity about marine life, making those bedtime stories about the ocean even more magical. Plus, who wouldn't want a cuddly companion for their little one as they explore the depths of their imagination?

#22

Eco-Friendly EcoKins White Tiger Toy

Our Rating:
Ages: 0-5 years

EcoKins White Tiger Stuffed Animal is not just a cuddly companion; it’s a wonderful way to introduce our little ones to the importance of sustainability and wildlife conservation. Handcrafted from 16 recycled plastic bottles, this plush toy encourages kids to develop empathy for animals while also learning about the environment. With safety in mind, its bead-free design and embroidered features make it perfect for the tiniest hands. Together, we can foster a sense of responsibility and awareness in the next generation, all while enjoying a soft, huggable friend!

Why We Love It

Eco-Friendly EcoKins White Tiger Toy is handcrafted from 16 recycled plastic bottles, teaching kids about wildlife conservation while providing a soft, huggable friend for endless adventures.

#23

Adorable Red Fox Learning Companion

Our Rating:
Ages: All ages

The Wild Republic Red Fox Plush is more than just a cute stuffed animal; it sparks imagination and curiosity in children and adults alike. As they cuddle this 8-inch plush toy, kids can learn about wildlife, habitats, and the importance of conservation through play. It’s a perfect gift for all ages, providing sensory comfort while encouraging storytelling and emotional development.

Develops: imagination emotional development sensory comfort wildlife education storytelling
Why We Love It

Adorable Red Fox Learning Companion is an 8-inch plush toy that encourages wildlife education and storytelling, making cuddle time a chance for learning and creativity.

#24

Discover the Charm of Mallo Mallo Plushies

Our Rating:
Ages: 3+ years

Mallo Mallo Mini Collectible Plush Stuffed Animals offer a delightful surprise with every blind bag! These adorable plush toys not only engage kids in imaginative play but also promote critical thinking as they strategize their collection. Perfect for social interaction, children can share and trade their MalloMallo plushies, enhancing their communication skills and building friendships along the way.

Why We Love It

Discover the Charm of Mallo Mallo Plushies features delightful blind bags, turning every unwrapping into an adventure that sparks creativity and builds friendships through sharing and trading.

#25

Ginger the Singing Christmas Pup!

Our Rating:
Ages: 3+ years

Dimple 'Ginger' Christmas Holiday Dog Stuffed Animal is not just a plush toy; it’s a delightful companion that engages children in interactive play! As parents, we love how Ginger encourages language development through her sweet sing-alongs, sparking joy while fostering early musical skills. The animated ear movements add an exciting twist that captures imagination and invites kids to participate in the fun. Made with high-quality, safe materials, Ginger is the perfect addition to any holiday celebration, providing hours of educational play that parents can feel good about.

Why We Love It

Ginger the Singing Christmas Pup! adds animated ear movements and sweet sing-alongs, making learning language feel like a festive celebration bursting with joy.

Educational Value

Stuffed animals are gateways to emotional growth and social learning. When children care for a plush friend, talk to it, and create stories around it, they're actually practicing empathy, building narrative skills, and developing their emotional vocabulary. A child hugging their sea turtle learns about ocean life; a child staging adventures with a zebra is working through social scenarios and building confidence.

Beyond imagination, many of our plush toys introduce real knowledge—about animals, habitats, and the natural world. They encourage nurturing behaviors, help younger children develop fine motor skills through cuddling and exploring different textures, and provide comforting sensory input during transitions and stressful moments. In simple terms: your child gets a loyal friend and a learning partner all in one soft, huggable package.

Frequently Asked Questions

What age is best for starting with stuffed animals?
Stuffed animals can be wonderful companions from birth! For newborns and babies under 12 months, look for smaller, lightweight options like Piglet that are safe for supervised snuggling and sensory exploration. As your child grows into toddlerhood (1-3 years), slightly larger plush toys become perfect cuddle buddies for comfort and imaginative play. By age 3+, your child is ready for bigger, more interactive companions that spark storytelling and adventure. The beauty of stuffed animals is they grow with your child—a beloved plush at age 2 might still be treasured at age 8.
How do stuffed animals support my child's learning and development?
Stuffed animals are surprisingly powerful learning tools! They encourage imaginative play—where children naturally develop problem-solving and creativity. They support emotional development by giving kids a safe outlet for feelings and a comfort object during transitions. Through storytelling with their plush companions, children build language and communication skills. Many stuffed animals also spark curiosity about the real world—a sea turtle plush might lead to questions about oceans, or a tiger to conversations about wildlife conservation. Even nurturing behaviors develop as children care for and "parent" their stuffed friends.
Are these stuffed animals safe for my baby or toddler?
All the stuffed animals on our site meet safety standards for their recommended age groups. For babies under 12 months, choose smaller plush toys without loose buttons or embellishments. Once your child reaches toddler age (1+), larger stuffed animals are wonderful and safe when used appropriately. Always check the age recommendation on each product—it reflects how the toy is designed for that developmental stage. As a general rule, supervise very young children during play, and regularly inspect stuffed animals for any wear and tear. High-quality toys like those from Melissa & Doug and Wild Republic are built to last and maintain their safety through years of love and play.
How do I choose between different stuffed animals for my child?
Think about what captures your child's imagination! Is your child fascinated by ocean creatures? A sea turtle or penguin would be perfect. Love animals and adventure? A tiger or boa constrictor offers endless storytelling possibilities. Consider your child's age and the toy's recommended range. Also think about size—sometimes a giant companion creates more dramatic play, while a smaller plush is perfect for on-the-go comfort. Pay attention to your child's personality too. A nurturing child might connect deeply with any animal friend, while an imaginative explorer might prefer creatures that inspire wild adventures. Trust your instincts about what will spark joy.
Can stuffed animals from this collection work as comfort objects?
Absolutely! Many children develop meaningful attachments to their stuffed animal companions, and this is developmentally healthy. A beloved plush toy provides comfort during transitions, bedtime, or stressful moments. Younger children (ages 0-3) especially benefit from having a soft, cuddly comfort object. The key is choosing a high-quality stuffed animal that will hold up to constant companionship—these products are designed to endure years of loving use. Having that familiar friend during doctor visits, first days of school, or new situations gives children a sense of security and stability. Parents often find these toys become cherished keepsakes their children treasure well into adulthood.
Are eco-friendly stuffed animals really better?
Eco-friendly options like Wild Republic's EcoKins collection offer benefits beyond just being gentle on the planet. These toys are made with sustainable materials and ethical practices, which matters if you're raising children with environmental values. They're also typically very high-quality and built to last through multiple children or generations. By choosing eco-friendly toys, you're modeling environmental responsibility—your child sees that the things we love can also respect the world around us. It's a beautiful way to teach that caring for our planet starts early. That said, any quality stuffed animal can become a treasured companion; choosing eco-friendly is wonderful if it aligns with your family's values.