New Arrivals for Kids

The Amazon Basics Grocery Store Checkout Counter with Shopping Cart is a delightful pretend play set that encourages imaginative play while enhancing essential life skills for kids aged 3 and up. With features like a hand-cranked conveyor belt, beeping scanner, and play money, children develop math skills, fine motor coordination, and social interaction as they engage in shopping adventures with friends and family. We love how this beautifully constructed set not only inspires creativity but also gives youngsters a taste of real-world experiences in a safe, playful environment. 3+ years

Bright Starts Easy-Grasp Oball Bundle Gift Set is the perfect introduction to playtime for our little ones! This delightful duo features the Oball Classic and Oball Shaker, designed to engage babies as they explore holding, gripping, and shaking. With their easy-grip details and vibrant colors, these toys not only keep our curious tots entertained but also help develop essential fine motor skills. Newborn+

The Upbounders Little Likes Kids Sweetgrass Head Basket Memory Game is designed to captivate curious young minds aged 3 and up! With 24 vibrant matching flower card pairs, this game not only sharpens memory and cognitive skills but also emphasizes the beautiful importance of kindness and teamwork. Illustrated by Kellie Cox, the multicultural artwork allows children to explore diversity while recognizing various plants in a fun and engaging way. 3+ years

The Learning Resources New Sprouts Farm-to-Table Fresh Market set is an enticing collection of 27 play food pieces designed for little chefs aged 18 months and up. This delightful set sparks imaginative play, encourages vocabulary development, and introduces essential concepts of healthy eating through the lens of a familiar grocery store experience. From crackable eggs to a trendy charcuterie board, your child can explore various food groups and culinary arts while developing fine motor skills and social interaction as they recreate real-life scenarios. 18 months+

The Learning Resources Fresh Picked Fruit And Veggie Tote transforms playtime into a vibrant learning experience for children aged 18 months and up. Packed with 16 colorful fruits and veggies, this set encourages dramatic play that sparks conversation, fosters early speech development, and builds vital social skills. Plus, the included durable canvas tote opens up discussions about recycling and environmental awareness—making it a delightful, educational gift for any occasion! 18 months+

K's Kids My First Activity Book is the perfect introduction to fun and engaging learning for our little ones! Crafted to captivate babies and toddlers, this soft 8-page book includes delightful activities such as buttoning and buckling that stimulate fine motor skills and sensory development. We love how the peek-a-boo game and colorful designs promote color recognition while enriching early learning experiences in a hands-on, screen-free way. Birth to 2 years

The Cookeez Makery Hello Kitty and Friends Toasty Treatz Toaster is a delightful way to engage kids in imaginative play and sensory exploration. With each pop-up surprise, children develop their fine motor skills and learn about cause and effect, all while enjoying the scents and textures of their favorite characters. This charming toy not only encourages creativity through collectibility but also inspires social interactions as kids share their new plush pals. 3+ years

Kindi Kids Scented Sisters - Pre-School 10" Play Doll - Tiara Sparkles is a delightful way to spark your child's imagination while honing their valuable social and motor skills. With her sweet Royal Candy scent and charming design, she's sure to capture the hearts of little ones. As they engage in pretend play, children develop storytelling abilities, creativity, and empathy through their interactions with Tiara and her adorable sibling. 3+ years

The UCIDCI Unicorn Kids Smart Phone Toy is a delightful gadget for our little ones aged 3 to 7. This charming toy phone not only entertains but significantly enhances learning through engaging activities like ABC learning, fun games, and even dual cameras for capturing memories. Parents will love how it promotes essential skills like critical thinking and creativity while introducing concepts like music and time management, making it a perfect blend of educational fun and imaginative play. 3-7 years

Baby Alive Single Outfit Set and Accessories inspires imaginative play while helping our little ones develop essential skills. With a variety of stylish outfits, including a pink t-shirt with tutu and a floral print dress, children will enjoy mixing and matching their doll’s wardrobe. Dressing dolls enhances fine motor skills and encourages creative expression as kids explore different fashion combinations. 3+ years

The Melissa & Doug Mine to Love Jenna 12" Soft Body Baby Doll is the perfect cuddly companion for your little one starting from 18 months! This adorable doll encourages hours of imaginative play, helping toddlers develop nurturing skills and empathy as they engage in pretend parenting. With wipe-clean arms and legs, and removable clothing, kids can practice their fine motor skills while taking care of Jenna. 18 months - 5 years

The Badger Basket Three-Cubby Storage Unit is an excellent way to help kids learn the importance of organization. With spacious cubbies perfect for toys, books, and clothes, children will develop responsibility and independence as they tidy up their belongings. This stylish organizer not only enhances your space but also encourages vital skills like categorization and personal accountability, making it a favorite for both parents and educators alike! 3+ years

Fisher-Price Little People Toddler Toys Play for All Figure and Accessory Pack is a delightful way for our little ones to explore the beauty of friendship. With six diverse character figures reflecting real-world variety, children can engage in imaginative storytelling that fosters empathy and social skills. The accompanying teeter-totter, tricycle, and wagon not only enhance playtime but also help strengthen fine motor skills as toddlers grasp and maneuver these pieces. 1-5 years

On-The-Go Puzzles Vehicles is a delightful new addition from Banana Panda that promises hours of fun for toddlers aged 2 and up. Each puzzle not only captures your child's imagination with vibrant vehicle designs, but also supports critical skills like problem-solving, spatial awareness, and fine motor development. As parents and educators, we know that engaging play leads to learning, and this puzzle is a fantastic way to sneak in those important skills while keeping little hands busy and minds curious. 2+ years

The Battat Wonder Wheels Set of 6 Mini Toy Cars sparks joy and creativity in toddlers aged 1 and up. Each vibrant vehicle—from a speedy race car to a classic taxi—encourages fine motor skills and hand-eye coordination through engaging pretend play. With eco-friendly materials and safety standards that prioritize our little ones, these chunky cars are not just fun; they lay the groundwork for imaginative adventures and developmental growth. 1+ years

The Teeturtle Avatar The Last Airbender Besties Keychains 4 Pack offers a delightful way for children and adults alike to learn about friendship and connection through play. These adorable plush keychains with magnetic hands stimulate social skills, as they encourage sharing and bonding between friends, while also enhancing fine motor skills when attaching them to bags or keys. Perfect as gifts or fun accessories, these keychains bring a touch of whimsy to everyday life, fostering creativity and imaginations of all ages. 0+ years

Excellerations Educational Multicultural Pretend Play figurines invite our little ones to dive into a world of imagination and cultural understanding. This delightful set of seven dolls encourages children to explore family dynamics while enhancing their creativity through dramatic play. As parents and educators, we love how these sturdy, vibrant figures foster multicultural awareness and boost self-esteem—creating a sense of belonging. 3-6 years

The Excellerations 18" Bilingual Emotions Plush Baby Dolls set is a fantastic way for children to engage with their feelings in both English and Spanish. Each of the four multicultural dolls—Caucasian boy, Asian girl, African-American girl, and Hispanic boy—features expressions of happiness, sadness, anger, and fear, encouraging kids to recognize and verbalize their emotions. We appreciate how these soft and cuddly dolls are not just toys, but tools for social emotional learning and empathy development, making them perfect for calm-down corners or play therapy sessions. Preschool

The Squish-a-longs 8 Pack brings our favorite Squishmallows to life in a delightful 1-inch size, ideal for kids who love collecting and trading. This playful set encourages social skills as children swap Mini-Squish, while also enhancing fine motor skills as they dress them up with fun accessories like heart sunglasses and headphones. With over 140 Mini-Squish available, kids can engage in imaginative play and nurtured a sense of accomplishment as they strive to complete their collection with the helpful guide provided. 3+ years

The Baby Einstein Magic Touch Shopping Basket is a delightful way to immerse your little one in imaginative play while nurturing essential skills. Perfect for toddlers aged 9 months to 4 years, this engaging toy features real shopping sounds and cheerful melodies that make learning shapes, colors, and shopping phrases fun and interactive. As your child taps the Magic Touch buttons or sorts the food shapes, they’ll develop fine motor skills and coordination—all while enjoying a mini shopping adventure! 9 months - 4 years

The Get Ready Kids Multicultural All-Star Children Figurines bring an exciting world of diversity right to your child's playtime! Designed to spark curiosity and foster acceptance, these 3-inch figurines represent different cultures and help children build a strong understanding of our world's richness. Perfect for enhancing imaginative play while promoting social skills and cultural awareness, these durable, non-toxic toys are ideal for various learning environments—be it home, preschool, or daycare. 12 months and up

Bratz Babyz Twiins Phoebe and Roxxi 2-Pack Collectible Fashion Dolls with Pets encourage imaginative play and storytelling right from the get-go! As fellow parents, we know how important it is for our little ones to express their creativity and emotional understanding through toys. With two unique dolls, each representing diverse styles and personalities, children can dive into role-play scenarios that foster social skills and collaboration. 3+ years

The Get Ready Kids Friends with Feelings Multicultural Emotions Figurines are a wonderful tool for nurturing emotional intelligence in children aged 12 months and up. These delightful figures not only spark important conversations about feelings like happiness, sadness, and frustration, but they also celebrate diversity through their representation of various ethnicities. Perfect for home, school, or therapy settings, this set promotes empathy, understanding, and critical social skills that will benefit children throughout their lives. 12 months and up

The VTech Alphabet Apple is a delightful learning companion for toddlers aged 2 to 5 years. This interactive toy features a cheerful, talking Worm slider that guides little ones through engaging learning activities. With 26 light-up letter buttons, a movable clock hand, and 29 catchy songs, this toy introduces foundational skills such as phonics, time concepts, and music in a playful way. 2-5 years

Disney Doorables Neon Glow Peek is an engaging way for our little ones to explore the magic of collecting! With 5 adorable figures—including two visible figures and three delightful surprises—the anticipation ignites curiosity and fine motor skills as they unwrap each hidden treasure. Each figure, from beloved Disney classics, offers a chance for imaginative play and storytelling, enhancing creativity and social skills as kids share and trade their finds. 5+ years

Learning Resources Hands-On Soft Color Cubes are the perfect tool for our little learners aged 3 and up. With 102 durable, foam cubes in assorted colors, kids can dive into a world of counting, sorting, and patterning while developing crucial skills like color recognition and spatial reasoning. These 1-inch cubes are not only quiet and easy to handle, but they also support the development of hand strength necessary for writing. 3+ years

Crayola Art Supplies Set (80ct) is the ultimate toolkit for nurturing artistic expression. As parents and educators, we know how important it is for children to have the right tools to develop their creativity and critical thinking skills. This set offers a vibrant variety of crayons, markers, and colored pencils that not only encourage imaginative play but also help kids refine their motor skills and enhance their color recognition. 4+ years

The Melissa & Doug Soft Activity Baby Book - What Should I Wear? is a delightful journey into the world of dress-up for little ones. Packed with engaging scenes from beach fun to snowy escapades, this cloth book not only sparks creativity but also fosters essential skills like decision-making and imaginative play. 0-3 years

Fisher-Price Little People Toddler Toy Friendly School Musical Playset with Figures for Pretend Play is the perfect introduction to an imaginative world of learning and friendship! We love how this interactive playset brings educational songs and sounds to life. With discovery buttons to press, kids can explore melodies while enhancing their fine motor skills through engaging elements like a working teeter-totter and a real metal bell. 1-5 years

My Squishy Little Pop Stars by WowWee brings a delightful blend of creativity and play to your child's world! Perfect for developing fine motor skills and imaginative thinking, these adorable dolls allow kids to explore fashion by mixing and matching outfits while also providing satisfying fidget experiences. With each character reflecting different interests, your little ones will engage in storytelling and role-play that enriches social skills and encourages cooperative play with friends! 5+ years